Many business owners think: “More leads = More business”. What is more true that between 60-85% of all Web generated leads never produce any sales.  If you have a poor lead source or sales funnel that isn’t optimized then leads actually turn to waste. So what makes profitable leads? How do you get them in your pipeline?

The are key component to a Web lead flow that actually creates results is letting the voice of your company create interested buyers for your product or service as word of mouth.

How does this happen? Someone send your an email or fill out your contact Web form? Maybe you use Google Adwords or Facebook PPC? However you generate your traffic will dictate the level of interest from your potential buyers. Then that information goes into a CRM.

Sure, you got the name, number, and address. But is this person even qualified to buy your product? Too many lead generation campaigns focus on quantity over quality. Why not offer a free download for those who are just virtually tire-kicking? A good and prolific content marketing campaign fully integrated with Web 2.1 technology is crucial to developing qualified buyers and brand ambassadors for your product or company.

So how does your business generate truly profitable leads that are qualified, ready-to-buy, and increasing?