Special Promotion for Alternative Energy Companies Provides 50% Off First-Year NetSuite Subscription Fees

SAN MATEO, Calif. — July 15, 2009 — NetSuite Inc. (NYSE: N), a leading vendor of cloud computing business management software suites, today announced a special sales program that makes it easy and cost effective for companies focused on energy-saving “green” technologies and business models to acquire NetSuite’s software for Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Ecommerce. The new program, which features a first-year 50% discount on the company’s full on-demand business suite, is a key part of NetSuite’s ongoing effort to enable the “green economy” by recognizing and supporting progressive-minded organizations that want to move their key business computing resources to NetSuite’s energy-efficient cloud computing infrastructure.

Organizations that can show proof of membership in associations such as the Solar Industries Association, Sustainable Buildings Industry Council, American Wind Energy Association, U.S. Green Building Council, or other “green” associations are eligible to receive a 50% discount off NetSuite’s first-year subscription fees for all users. The offer is active until December 31, 2009. Current NetSuite customers signing up under the promotion will receive a 10% renewal price cap for subsequent years.

Because NetSuite manages enterprise software systems in a centralized, highly secure datacenter, customers need not replicate a costly, energy-hungry datacenter environment of their own. By vastly reducing the need for servers and support equipment, such as server room air conditioning, the average NetSuite customer can cut its electricity bill by more than $10,000 per year. When added to the overall costs of hardware, software licenses, maintenance, personnel and occupancy, cost reductions can exceed $100,000 per year. A recent study by third-party consultant Greenspace determined that NetSuite’s shared SaaS architecture last year saved its customers more than $61 million in energy bills.

Many business owners think: “More leads = More business”. What is more true that between 60-85% of all Web generated leads never produce any sales.  If you have a poor lead source or sales funnel that isn’t optimized then leads actually turn to waste. So what makes profitable leads? How do you get them in your pipeline?

The are key component to a Web lead flow that actually creates results is letting the voice of your company create interested buyers for your product or service as word of mouth.

How does this happen? Someone send your an email or fill out your contact Web form? Maybe you use Google Adwords or Facebook PPC? However you generate your traffic will dictate the level of interest from your potential buyers. Then that information goes into a CRM.

Sure, you got the name, number, and address. But is this person even qualified to buy your product? Too many lead generation campaigns focus on quantity over quality. Why not offer a free download for those who are just virtually tire-kicking? A good and prolific content marketing campaign fully integrated with Web 2.1 technology is crucial to developing qualified buyers and brand ambassadors for your product or company.

So how does your business generate truly profitable leads that are qualified, ready-to-buy, and increasing?